Designing a web and mobile platform for decentralized art exchange with positive climate impact
Flow3rs is a climate responsible collection, where a portion of proceeds from all transactions contributes to retiring carbon credits from nature-based projects in the developing world.
It support artists who want to contribute their work to climate action, contributing proceeds from the sale of digital artwork directly to buy and retire carbon credits from nature-based projects.
This platform aims for creating a world in which technology and climate action live symbiotically, mobilizing climate impact at scale.
Embarking on a project at the intersection of art auctions and web3 products, we initiated our journey with an in-depth competition and market research phase. This allowed us to decipher the nuanced landscape and identify key touchpoints within the realm. Given the diverse sales strategies employed, including general auctions, pre-sales, and privileged minting, we meticulously designed and adapted user flows and home screens to cater to each unique scenario.
Moving forward, a high-level user flow was meticulously crafted to provide a holistic view of the user journey. This served as the foundation for the creation of initial wireframes, progressively evolving into a comprehensive design concept. Through iterative feedback loops and user testing, we ensured that the interface seamlessly balanced functionality and aesthetic appeal.
Addressing the complexities of secure transactions, we integrated third-party solutions for payment options and implemented a robust KYC (Know Your Customer) process. This not only fortified the platform's security but also provided a frictionless experience for users.
The check-out flow underwent meticulous refinement, optimizing each step for efficiency and clarity. This process involved extensive collaboration with stakeholders to align business goals with user expectations. This comprehensive approach ensured that all elements were finely tuned and ready for seamless development.
As a result of our concerted efforts, the platform was poised for a successful launch, offering a user-friendly and secure environment for digital art auction. I contributed to this project with user research, UX and UI design effort. The product team for this project consisted of 1 project manager, 1 front-end dev, 2 back-end and 1 product designer.
